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20 July 2009
Taipei
The Nielsen Company today announced the official launch of Nielsen Online Market Intelligence - a new currency for Internet Audience Measurement - in Taiwan.
Measuring over 70 per cent of the world’s Internet traffic, The Nielsen Company has a track record of providing high quality Internet research solutions. With Nielsen Online Market Intelligence’s introduction in Taiwan, Nielsen brings site-centric audience measurement to a new level, allowing for the benchmarking of total traffic data and audience demographics of participating Web sites at industry and market level.
“Nielsen Online Market Intelligence provides independent, third party verification of Internet traffic to allow publishers, site owners, and media and advertising agencies to benchmark the true performance of Web sites and advertising campaigns based on consistent and accurate online reporting metrics,” said Tina Teng, Executive Director, Media Research, The Nielsen Company Taiwan Ltd. “Combining page tagging methodology for metrics reporting, together with over 180,000 survey responses for demographic reporting, Nielsen Online Market Intelligence provides the total picture of the online landscape and assists publishers, advertising agencies and advertisers to optimize their marketing investment,” added Teng.
Nielsen Online Market Intelligence will empower Internet publishers and site owners to grow online advertising income as it assists in identifying a site’s competitive strengths, monitoring seasonal industry trends and leveraging market movements. The new Nielsen service also facilitates the process of identifying advertising opportunities, media budget allocation and post-campaign evaluation for media and advertising agencies. With Nielsen Online Market Intelligence, the industry can receive high value insights and information about the online users and site performance - who's visiting which sites, when, from where, how often and for how long.
Commenting on the July 1st launch, Jonathan Carson, President, Online, International, The Nielsen Company, said: “Adding Taiwan to our already extensive global footprint ensures that Nielsen offers the most comprehensive, independent online measurement service for a global medium. The Company’s global footprint for Online Services now includes the UK, France, Spain, Italy, Germany, Bulgaria, South Africa, Switzerland, Sweden, Australia, New Zealand, China, Singapore, Japan, the U.S., Russia, UAE and others.”
Nielsen’s Online Market Intelligence has been welcomed by local Taiwan publishers and agencies.
“Nielsen has set the standard for quality, reliability and innovation in Internet measurement and analysis, and we look forward to working together to help clients understand the developed digital landscape in Taiwan – from usage metrics to demographics; from search activity to advertising intelligence,” Jeff Han, Head of Marketing, Yahoo! APAC, continued. “It offers a wide range of tools that help agencies/advertisers plan, develop, execute, and track marketing campaigns more effectively towards their key consumer audience online. With the introduction of the services, I believe the Internet advertising market in Taiwan will be more robust, visible, and trustworthy with a new set of measurement standards.”
“With Nielsen Online Market Intelligence’s measurement standards, we can use the language that advertisers understand, such as gender breakdowns and consumer profiles. These terms are more meaningful than purely ‘impression’ and ‘click’ which don’t exist in traditional media. I believe that linking the internet to traditional media terminology is what sets Nielsen Online Market Intelligence apart,” commented by Michael Chang, Internet Advertising and Media Association Chairman and Aegis Media Chief Digital Officer.
“The fundamental difference between Nielsen Online Market Intelligence and other existing reports in the market is that it measures from the media side directly so we can better understand what kind of visitors go to the websites and the quality and quantity at these websites,” said Y. C. Chu, Media Agency Association Chairman and Carat Taiwan Managing Director.
"I think all the marketers, clients and agencies will welcome Nielsen Online Market Intelligence. I think it will help to build the Taiwan online industry because it’s going to be the first official source which can provide clients and marketers with accountable data for online,” said Tsuyoshi Suganami, President and CEO, Media Palette.
“To us, it doesn’t mean that the big sites will get bigger and the small smaller. On the contrary, Nielsen Online Market Intelligence also helps smaller sites in that advertisers with limited budgets can place campaigns more effectively!” commented by Pokey Chiang, CEO, BabyHome.
About The Nielsen Company
The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com
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