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4 January 2007
Taipei
With less than two weeks to go before the end of the year, over half (56%) of the world’s online population has already decided on their New Year’s Resolution, with 62 percent of them promising to exercise more, and half planning a better home/work balance, according to ACNielsen, the world’s leading market research and information company.
The ACNielsen Online Consumer Opinion Survey, the largest half-yearly survey of its kind, was conducted in late October/early November, surveying 25,408 internet users in 46 markets from Europe, Asia Pacific, North America, the Baltics and Middle East.
Across the world, Latin Americans are the most likely to make a New-Year’s Resolution (71%) followed by people across Asia Pacific (65%). At the other end of the scale, 60 percent of North Americans said they had no plans to make any resolutions for next year.
Leading the world in planning to turn over a new leaf, nine in 10 Vietnamese plan to make a new-year’s resolution, followed closely by Koreans (89%) and Thais (88%).
“People in Asia Pacific surpass their global counterparts as the second most likely to make a New Year’s Resolution and, surprisingly, it’s the Vietnamese consumers who lead the world, with nearly everyone planning one, and six in 10 optimistically expect to stick to it,” said Ms. Jennifer Tsai, Executive Director, Customised Research, ACNielsen Taiwan.
And most people who plan to make one, expect to keep it. 98 percent of Koreans who are making a new-year’s resolution also expect to stick to it, and 97 percent of Hong Kongers and Taiwanese share a similar resolve.
Most popular New-Year’s Resolutions
What are the top 3 New Year’s resolutions for Taiwanese consumers? Seeking a better work/life balance (61%), exercising more (50%) and going on a diet (40%) are the most popular New Year’s resolutions in Taiwan, followed by spending more time with family (32%), avoid disastrous personal relationships (30%).
“People make New Year’s resolutions to make up for the things they should have done but didn’t in the past year,” Ms. Tsai added. “Judging by our survey findings, there is a strong connection between the top three most popular New Year’s resolutions among global consumers – ‘Exercise more, better work/life balance and go on a diet’ – are all designed to set us on a path to a better and healthier 2007.”
While over half of the world’s consumers are planning to make changes to their lives in 2007, there are always exceptions, where people have not bought into the idea of a new year’s resolution – led by over 80 percent of Finns, Swedish, Hungarians and Danes. In fact, eight of the top 10 countries where people do not plan to make any resolution hail from Europe.
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