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23 August 2010
Taipei
VIDEO CONSUMPTION ACROSS MULTIPLE PLATFORMS IS A GLOBAL PHENOMENON
Thanks to the Internet, today, mobile technology and an unending well of content, it seems the full potential of video is finally being realized. Consumers globally have proven their insatiable appetite for video-delivery of information and entertainment, and new means and screens have proliferated. Whether it be the standard TV, on the computer or on a mobile phone, viewership continues to grow, and will likely do so as new technologies enhance the experience and convenience.
4 August 2010
Taipei
MSN SIGNS WITH NIELSEN FOR ONLINE AUDIENCE MEASUREMENT
Online portal giant, MSN, has announced today that it has signed with global research company, Nielsen, for online audience measurement of its advertising portal properties in Taiwan.
22 July 2010
Taipei
TAIWAN’S ADVERTISING MARKET REBOUND
GREW 24% IN FIRST HALF OF 2010: NIELSEN
Real Estate, Finance/Investment/Banking and Transportation Drive Growth
There is light at the end of the tunnel for Taiwan’s advertising market as seen in the first half of 2010. According to the latest report from Nielsen’s Advertising Information Service (AIS), the main media ad market in Taiwan recorded a big jump, with 24 percent growth in the first half of 2010 , to reach NT$22.27 billion.
21 July 2010
Taipei
NIELSEN: FULL ECONOMIC RECOVERY SLOWER THAN ANTICIPATED
Booming Asian Markets Offset Escalating European Concerns
North America Shows Slow, But Steady Climb Out of Recession
Latin America Tops Regional Consumer Confidence Levels
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index. Consumer confidence rose two points in the U.S. in Q2 to 87, where the world’s largest economy continued on course for a slow, but steady climb out of the recession.
9 July 2010
Taipei
THE FANS DEMAND IT: INSTANT VIDEO REPLAY WANTED FOR WORLD CUP GAMES ACCORDING TO NIELSEN
A global Nielsen survey and online fan buzz strongly supports calls for the urgent introduction of instant video replays during World Cup matches.
After a weekend of two “blown” calls by referees in World Cup matches, Nielsen can reveal that two out of three respondents (65 percent) to Nielsen’s online survey of 55 countries were in favour of a change. Only about one in ten people globally said the ban on the use of video replays should stay, and the others didn’t mind either way.
7 July 2010
Taipei
5.58 MILLION TAIWANESE IN-HOME TV VIEWING FOR THE ROUND OF 16 MATCHES
2010 World Cup Round of 16 have started and attracted 5.58 million Taiwanese viewers, around one in four followed World Cup matches through TV live broadcast from June 26 to June 29 and around one-fifth watched Round of 8 matches on TV from July 2 and 3.
1 July 2010
Taipei
8.47 MILLION TAIWANESE IN-HOME TV VIEWING FOR THE FIRST TWO WEEKS OF THE WORLD CUP
Though there is 6 hours time difference between Taiwan and South Africa, before the Round of 16 starts, 8.47 million Taiwanese, around 38.5 percent population, still followed World Cup matches through TV broadcast from June 11 to June 25.
28 June 2010
Taipei
NIELSEN: WORD OF MOUTH IS THE KEY TO CONSUMERS’ SHOPPING DECISION
Taiwanese Internet Users Prefer to Shop Online Via Sites with Various Stores
Books, Clothes/Accessories/Shoes and Groceries Are Taiwanese Top 3 Online Shopping Categories
The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. And for some services, such as booking travel or buying concert tickets, the ability to do so online has made the process much easier and more efficient.
25 June 2010
Taipei
NIELSEN SURVEY: WORLD CUP FANS JUMP FROM TV TO PC TO MOBILE…AND BACK AGAIN
One in Three Go Online to Follow World Cup Action
Nielsen: PC and Mobile Viewing Expected to Rise in Asia
The World Cup football competition is famous for attracting the biggest global television audience of any single sporting event – but this year, viewers are watching the action on personal computers and mobiles like never before.
18 June 2010
Taipei
iPAD LAUNCHES IN ASIA PACIFIC TO CLAMOUR OF ONLINE DISCUSSION
iPad online discussion 2.5 times more likely to be positive than negative
Korea posts highest volume of iPad Buzz in APAC
Apple has once again proven its ability to generate a product launch sensation, with online discussion around its recent iPad release in Asia Pacific reaching fever pitch in recent weeks, according to Asia Pacific regional analysis conducted by research company, Nielsen.
14 June 2010
Taipei
NIKE AMBUSHES OFFICIAL WORLD CUP SPONSORS: NIELSEN
Nike is not an official World Cup Football sponsor but, thanks to some creative marketing, that doesn’t stop consumers across the globe from linking the company to the world’s largest soccer tournament. The Nielsen Company analysed online blogs, message boards and social networking sites and found that the sports shoe and apparel giant was more frequently linked to the World Cup than any of the tournament’s official partners and sponsors.
10 June 2010
Taipei
NIELSEN SURVEY: BRAZIL FAVORED TO WIN WORLD CUP
One in Two People Globally will Follow the World Cup in South Africa
The World Cup’s most successful team of all time, five-times winner Brazil, is overwhelmingly expected to triumph once again, according to a Nielsen global study.
6 May 2010
Taipei
TAIWANESE CONSUMER CONFIDENCE INDEX REACHES A NEW HIGH
Nielsen Global Consumer Confidence Index: Asia Pacific, Latin America Lead Optimism While Western Europe and U.S. Remain Skittish
Taiwanese Consumer Confidence hits a new high to 85, jumps 14 points from 71 in 2009 quarter three, according to Nielsen Global Consumer Confidence Index. The Nielsen survey, which tracks consumer confidence, major concerns and spending habits, was conducted among more than 30,765 respondents in 55 markets from March 8 to March 26, 2010.
16 March 2010
Taipei
NIELSEN: BOOKS, MUSIC AND GAMES ARE THE TOP 3 PAY FOR ONLINE CONTENT
The majority of Internet users in the Asia Pacific Region say they would consider paying for online content - particularly books, music and games. Most internet users are willing to accept more internet advertising in the future in order to support the cost of online content, according to a survey conducted by leading research company Nielsen.
28 January 2010
Taipei
NIELSEN: TAIWAN’S 2009 ADVERTISING MARKET DROPS 7%
Far Glory returns to the number 1 advertiser position,
P&G ranks at number 2, and Uni-President jumps to number 3
The game Industry increases its advertising expenditure by more than 80% Government adds nearly 50% budget for advertisements
The advertising market in Taiwan recorded a 7% decrease, to reach a new low of NT$39.42 billion in 2009 , according to the latest report from The Nielsen Company, Taiwan. This was a direct result of the financial crisis, coupled with the effect from an introduction of the Tobacco Hazards Prevention Act in 2009.
14 January 2010
Taipei
CONSUMER SENTIMENT IN ASIA AND BRAZIL POINT TO BOOST IN GLOBAL ECONOMIC RECOVERY ACCORDING TO LATEST NIELSEN GLOBAL CONSUMER CONFIDENCE SURVEY
Confident Asians Increase Investments in Stock Market and Funds; Spending on Out-of-home Entertainment, Holidays and New Clothes Also Rebounding
India, Indonesia and Brazil Are Most Confident Nations Heading into 2010; South Korea and Japan, Least Confident
An increase in consumer confidence in Asian markets, as well as Brazil, continues to reflect signs that the economy is emerging from a global recession and, in some markets, the recovery is accelerating, according to the latest Nielsen Global Consumer Confidence Index released today. Results of the Nielsen survey showed that confidence gains in markets recovering fastest from recession – including Hong Kong, China, Singapore, India and Brazil – have fueled renewed willingness to spend by many consumers as they head into 2010. More consumers are increasing savings and stock market investments, as well as spending more on “luxuries” such as entertainment, clothes, and vacations. The Nielsen survey, which tracks consumer confidence, major concerns and spending habits, was conducted among more than 17,500 Internet users in 29 markets between December 4 -18, 2009.
28 October 2009
Taipei
GLOBAL CONSUMER CONFIDENCE REBOUNDS: NIELSEN CONSUMER CONFIDENCE INDEX UP NINE POINTS IN LAST SIX MONTHS BUT SPENDING STILL RESTRAINED
Hong Kong, South Korea and Brazil See Strongest Growth in Confidence, While the U.S. Posts First Consumer Confidence Increase Since 2007
The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index, which jumped from 77 index points in April to 86 points this month. Brazil and key Asian markets are posting double-digit increases in consumer sentiment, while the U.S. recorded its first increase in consumer confidence since 2007. Despite this renewed sense of optimism, actual behaviour remains restrained; many consumers remain skittish about spending their money, and in some countries, spending habits appear to have changed permanently.
1 October 2009
Taipei
THE NIELSEN COMPANY AND FACEBOOK FORM STRATEGIC ALLIANCE
Industry Leaders to Use Nielsen Products to Help Marketers Better Measure Online Advertising Impact and Realize Greater ROI
The Nielsen Company and Facebook announced a multi-year, strategic alliance to help marketers better use the Internet to develop and market new products.
30 July 2009
Taipei
CONSUMERS GROW MORE CONFIDENT OF ECONOMIC RECOVERY: NIELSEN GLOBAL CONSUMER CONFIDENCE INDEX INCREASES 5 POINTS IN 2ND QUARTER
BRIC & ASIAN CONSUMERS MOST OPTIMISTIC -- & SET TO LEAD THE WORLD OUT OF GLOBAL RECESSION
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey released today. The Nielsen Global Consumer Confidence Index, conducted in 28 markets in June 2009, rose to 82 – an increase of 5 points (from 77) from March - spurred by renewed consumer optimism and stock market gains in BRIC markets (Brazil, Russia, India, China) and key Asian countries.
27 July 2009
Taipei
TAIWAN’S ADVERTISING MARKET DECLINES 15.7 PERCENT IN 1ST HALF 2009: NIELSEN
QUARTER TWO REBOUND AS GAME INDUSTRY DRIVES GROWTH
The ad market in Taiwan recorded a 15.7 percent decrease to a new low of NT$18.38 billion in the 1st half of 2009 , according to the latest report from Nielsen Taiwan. This was a consequence of the financial crisis that struck in the second half of 2008 along with the introduction of the Tobacco Hazards Prevention Act earlier this year. Recording a double-digit decline in advertising revenues, Newspapers (26.2%), Out of Home (24.8%) and Magazines (23%) were the worse performers in the first half of 2009.
23 July 2009
Taipei
CONSUMERS WORLDWIDE SEE ADVERTISING AS KEY TO ECONOMIC GROWTH: NIELSEN-WFA REPORT
Seven in ten consumers agree that advertising contributes to economic growth, while eight in ten agree that advertising helps create jobs, according to a survey of 25,420 consumers in 50 countries conducted by The Nielsen Company for the World Federation of Advertisers (WFA) in March-April 2009.
20 July 2009
Taipei
NIELSEN LAUNCHES A NEW STANDARD FOR INTERNET AUDIENCE MEASUREMENT IN TAIWAN TO HELP CLIENTS UNDERSTAND HOW THE ONLINE LANDSCAPE CAN MAXIMIZE ROI
The Nielsen Company today announced the official launch of Nielsen Online Market Intelligence - a new currency for Internet Audience Measurement - in Taiwan.
16 July 2009
Taipei
PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRUSTED FORMS OF ADVERTISING GLOBALLY
However, brand websites score as highly as online consumer opinions; brand sponsorships have seen the greatest increase in levels of trust amongst Internet consumers since 2007
Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest twice-yearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
14 July 2009
Taipei
NEARLY HALF OF CONSUMERS WILL CHANGE THEIR USAGE OF NON-PRESCRIPTION MEDICINES BECAUSE OF RECESSION
12% OF CONSUMERS GLOBALLY SAY THEY WILL USE NON-PRESCRIPTION PRODUCTS LESS FREQUENTLY, CHINESE & LATVIAN CONSUMERS MOST LIKELY TO USE MORE TRADITIONAL REMEDIES
AMERICANS MORE LIKELY TO BUY CHEAPER PRODUCTS, ROLE OF PHARMACIST IN AIDING PRODUCT CHOICE IS STILL KEY TO SUCCESS IN EUROPE
In a major new study exploring consumer behaviour towards Self Medication and non-prescription medicines, The Nielsen Company highlights the polarising impact that the global economic slowdown is having.
17 June 2009
Taipei
GLOBAL ECONOMIC DOWNTURN HASN’T DAMPENED CHINESE TRAVELERS’ WANDERLUST: NIELSEN CHINA OUTBOUND TRAVEL MONITOR
EIGHT IN TEN CHINESE INTERESTED IN TRAVELLING ‘ABROAD’
HONG KONG #1 DESTINATION, BUT CHINESE TRAVELERS NOW SETTING SIGHTS ON TAIWAN
Despite a global economic downturn that has been impacting China since late 2008, Chinese consumers continue to show strong interest in travelling out of China in 2009, according to the latest China Outbound Travel Monitor from The Nielsen Company.
3 June 2009
Taipei
INTERNET TO BECOME MORE TRANSPARENT WHEN NIELSEN ONLINE LAUNCHES IN TAIWAN
Launch of Internet audience measurement will increase accountability within the Taiwan Internet
Nielsen Online, a service of The Nielsen Company, has announced they will launch a new Online Audience Measurement service in Taiwan in July. Nielsen’s new service, Market Intelligence, will increase the transparency and accountability within the Taiwan online industry.
27 May 2009
Taipei
TAIWANESE MEN MORE THE MARRYING KIND – ONE THIRD OF TAIWANESE WOMEN NEVER WANT TO MARRY, RISING TO TWO THIRDS OF WOMEN AGED 36 - 49
TWO IN FIVE MARRIED TAIWANESE WOMEN WOULDN’T REPEAT THE EXPERIENCE, COMPARED TO NINE IN TEN MARRIED TAIWANESE MEN WHO WOULDN’T CHANGE A THING!
WOMEN WANT BOYFRIENDS & HUSBAND WITH STATUS & PERSONALITY, WHILE MEN WANT GOOD-LOOKING GIRLFRIENDS BUT CARING, SHARING WIVES
More than seventy percent of Taiwanese single people would like to meet that ‘special somebody, and get married and settle down – either now or at some time in the future. Forty-five percent of singles aged 25 to 35 would like to get married at their current age. The willingness to get married is stronger among single men, especially those aged 36 to 49, while close to two-thirds of 36 to 49 year-old single women express their unwillingness to marry, according to a recent survey by The Nielsen Company Taiwan Ltd.
23 April 2009
Taipei
EMERGING MARKETS DOWNFALL – RUSSIA, UAE AND BRAZIL SUFFER LARGEST DECLINES IN GLOBAL CONSUMER CONFIDENCE IN PAST SIX MONTHS: NIELSEN
Concern Over Job Security Doubled
Global consumer confidence has plummeted to a record new low in the past six months, falling seven Index points down from 84 to 77 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 50 countries.
9 April 2009
Taipei
GLOBAL DINERS WANT FAMILIAR FOODS AND FAIR PRICES
While it may not be surprising to hear that one-third of global consumers choose a restaurant based on the type of cuisine—after all, food is the reason for eating out—what may be more intriguing is that more than one quarter (27%) prefer their local cuisine over international fare. A Nielsen global survey of Internet users in 52 markets across Europe, Asia Pacific, the Americas and the Middle East also revealed that globally, reasonably priced food is consumers’ second most important consideration (24%), though diners in Japan, Estonia, The Netherlands, Portugal, the Philippines, Belgium, Malaysia and Italy say that prices are actually the most important factor in their restaurant choice.
2 April 2009
Taipei
VALUE FOR MONEY AND LOW PRICES NOW KEY DRIVERS FOR TAIWAN’S GROCERY SHOPPERS
Two Thirds Now More Price Sensitive: Nielsen ShopperTrends 2009
With Taiwanese consumers’ confidence at a record low amidst a deepening global financial crisis, grocery shoppers are tightening their purse strings and becoming increasingly price driven, according to the latest ShopperTrends report released by The Nielsen Company.
2 April 2009
Taipei
U.S. AD SPENDING FELL 2.6% IN 2008, NIELSEN REPORTS
The Nielsen Company reported today that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.
1 April 2009
Taipei
SOCIAL NETWORKS & BLOGS NOW 4TH MOST POPULAR ONLINE ACTIVITY, AHEAD OF PERSONAL EMAIL, NIELSEN REPORTS
Two-Thirds of Global Online Population visits These Sites Each Month
“Time Spent” on These Sites Growing Three Times Faster than Overall Internet Rate, Now Accounting for Almost 10 Percent of all Internet Time
The Biggest Increase in Visitors to These Sites were 35-49 Year Olds
Now visited by over two-thirds (67 percent) of the global* online population, “Member Communities,” which includes both social networks and blogs, has become the fourth most popular category online – ahead of personal email. It is growing twice as fast as any of the other four largest sectors (search, portals, PC software and email), according to The Nielsen Company's “Global Faces and Networked Places,” a comprehensive report published today revealing the new global footprint of social networking.
26 March 2009
Taipei
THE NIELSEN COMPANY ANNOUNCES A SENIOR APPOINTMENT-JENNIFER WANG PROMOTED TO MANAGING DIRECTOR, TAIWAN
The Nielsen Company announced the promotion of Jennifer Wang to the position of Managing Director, The Nielsen Company Taiwan Ltd. Jennifer will lead Nielsen Taiwan team and report to Mitch Barns, President, The Nielsen Company, Greater China.
12 February 2009
Taipei
NIELSEN SURVEY SHEDS LIGHT ON GLOBAL PLANS FOR SHEDDING POUNDS AND GETTING FIT
The results of a Nielsen survey in 52 countries indicate that there is a global appetite for improving health through better diet and exercise. The survey was conducted online at the end of September 2008 as part of Nielsen’s Global Online Consumer Survey series that periodically track global trends and regional preferences.
11 February 2009
Taipei
PRIMARY REASON FOR CONSUMERS TO USE VITAMINS/DIETARY SUPPLEMENTS IS TO BOOST THEIR IMMUNE SYSTEM
MORE THAN HALF OF TAIWANESE CONSUMING VITAMINS/DIETARY SUPPLEMENTS
40% of consumers surveyed in a major global study claim to use Vitamins & Dietary Supplement products but less that 60% of these are regular daily users. The survey, undertaken online across 52 countries by market research business The Nielsen Company, highlights the importance of Vitamins & Dietary Supplements in the lives of people around the world.
22 January 2009
Taipei
TAIWAN’S 2008 ADVERTISING MARKET DOWN 6.6%: NIELSEN
TERRESTRIAL TV DRIVES GROWTH AS PRINT CONTINUES TO SHRINK
According to latest figures from Nielsen, the ad market in Taiwan shrank 6.6 percent in 2008 to NT$42.37 billion , a NT$3 billion drop. This is the second biggest drop since 2005 for Taiwan’s ad market. The largest fall was recorded in Newspapers, which slumped 18.9 percent, or NT$2.59 billion. This decline has brought market share for Newspapers down from 30 percent to 26.1 percent. The second-largest fall was recorded in Magazines, which fell by 6.1 percent.
16 January 2009
Taipei
NIELSEN: TAIWAN IS THE SECOND AND THIRD MOST POPULAR DESTINATION FOR CHINESE AND HONG KONG OUTBOUND TRAVELERS
Do you have travel plan in the 2009 Chinese New Year break? According to the Nielsen Greater China Travel Intentions Online Survey conducted online in Mainland China, Taiwan and Hong Kong, more than half of Mainland Chinese netizens (53%) said they planned to take either domestic (42%) or outbound travel (11%) during the CNY period:. Taiwanese are also motivated to get moving these holidays, with 46 percent planning to travel this CNY. The majority of respondents in Hong Kong, however, are choosing to holiday at home - only 35 percent of Hong Kong respondents said they will travel this CNY.
7 November 2008
Taipei
GLOBAL CONSUMER CONFIDENCE AT AN ALL-TIME LOW YET BRIC COUNTRIES REMAIN THE MOST OPTIMISTIC, TURMOIL PROOF: NIELSEN
TAIWAN CONSUMER CONFIDENCE FELL TO AN ALL-TIME LOW MORE CONSUMERS PUT SPARE CASH INTO SAVINGS AND SPEDING MORE CAUTIONSLY
While the world today remains firmly ensconced in credit crunch mode, millions of consumers in the world’s fastest developing countries believes the global recession will be over within a year, according to the Nielsen Global Consumer Confidence survey which polled 26,202 consumers in 52 countries in the midst of the global financial crisis earlier this month.
22 October 2008
Taipei
CONSUMERS IN TAIWAN BRACING THEMSELVES AGAINST INFLATION
MORE THAN HALF ARE MAKING LIFESTYLE ADJUSTMENTS FIERCE COMPETITION AMONG RETAILERS ANTICIPATED
Almost all people in Taiwan are feeling the effect of inflation and more than half are making lifestyle adjustments to cope with the situation, according to a recent internet survey conducted by The Nielsen Company.
27 August 2008
Taipei
TAIWAN’S ADVERTISING MARKET RETURNS TO GROWTH IN 1ST HALF 2008: NIELSEN
RADIO DRIVES GROWTH AS PRINT CONTINUES TO SHRINK
There seems to be light at the end of the tunnel for Taiwan’s advertising market in 2008. According to the latest report from Nielsen Advertising Information Service (AIS), the ad market in Taiwan recorded a marginal one percent growth in the 1st half of 2008, to reach NT$22.23 billion.
25 August 2008
Taipei
CONSUMERS RANK PRODUCT SAFETY, EFFICACY AND TRUST AS MOST IMPORTANT FACTORS FOR OTC MEDICINES
ONE IN TWO GLOBAL CONSUMERS SEEK MORE ADVICE/SUPPORT FROM THEIR DOCTORS AND MORE HEALTH EDUCATION TO HELP THEM TAKE CARE OF THEIR HEALTH AND MINOR AILMENTS
Three in ten global consumers are happy to take medication for minor ailments such as headaches, colds and indigestion as soon as they start to feel unwell - and rank product safety, efficacy and trust as the most important factors when buying non-prescription medicines, according to a major online survey recently conducted by The Nielsen Company and run in partnership with the Association Of The European Self-Medication Industry (AESGP). Taiwanese consumers rank Safety (55%), Being Recognized (44%) and Efficacy (40%) as most important factors for OTC medicines.
13 August 2008
Taipei
THESE DAYS, MORE GLOBAL CONSUMERS ARE CHECKING NUTRITION LABELS ON GROCERIES, BUT STILL NEED HELP UNDERSTANDING THEM!
MORE ASIAN CONSUMERS ARE CHECKING FOOD LABELS
'PRESERVATIVES' REMAINS ASIAN CONSUMERS' LEADING CONCERN, FOLLOWED BY ADDITIVES AND COLOURING
Two in three (66%) global online consumers say they take notice of packaged goods labels containing nutritional information compared to two years ago but less than half of consumers (44%) claim to mostly understand what they’re reading – according to findings from an Internet survey on Food Labeling and Nutrition conducted in 51 countries, released today by The Nielsen Company.
31 July 2008
Taipei
Taiwan Online Display Advertising Activity Reported for the First Time
Nielsen Online Launches AdRelevance in Taiwan
Nielsen Online, the global standard for internet audience measurement and analysis, will be launching its AdRelevance service in Taiwan. This will see the release of much anticipated intelligence on the country’s online display advertising activity for the first time.
30 May 2008
Taipei
GLOBAL CONSUMER CONFIDENCE FALLS TO RECORD LOW: NIELSEN
56% OF GLOBAL CONSUMERS BELIEVE THEIR COUNTRY IS IN RECESSION
TAIWAN ACHIEVES A 14 POINT INCREASE IN CONFIDENCE IN PAST SIX MONTHS WHILE NEW ZEALAND, USA AND LATVIA RECORD STEEPEST DECLINES
Fifty six percent of global consumers think their country is currently in recession and consumer confidence worldwide has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, which measures consumer confidence, major concerns and spending habits in 51 countries.
27 May 2008
Taipei
AD SPEND SOARS IN ASIA PACIFIC, AHEAD OF OTHER REGIONS:12% OVERALL GROWTH IN MAIN MEDIA FOR 2007
Record $US88.5 billion spent across TV and Print
China Poised to Emerge as 2nd Biggest Advertising Market Globally
Despite global financial markets’ concerns as the US Sub-Prime Mortgage crisis unfolded in the last quarter of 2007, global, regional and local advertisers invested a record US$88.5 billion in main media across 12 key markets in the Asia Pacific region.
17 April 2008
Taipei
OVER TWO THIRDS - 5.5M - TAIWANESE WOULD VISIT CHINA IF DIRECT FLIGHTS TO THE MAINLAND WERE AVAILABLE: NIELSEN
EVA AIR THE NO. 1 CHOICE FOR DIRECT FLIGHTS
Direct flights from Taiwan to Mainland China have become a subject of some discussion in the wake of the recently held 2008 Boao Forum for Asia annual conference.
16 April 2008
Taipei
2007 - A GOOD YEAR FOR HYPERMARKETS: NIELSEN SHOPPERTRENDS
TAIWAN’S RETAIL MARKET TURNS TO THE MODERN TRADE
According to Nielsen ShopperTrends, 2007 was a good year for hypermarkets in Taiwan, recovering share of trade lost in the previous year with additional share gains made as a result of increased consumer spending and traffic flow. And with traditional stores and wet market shares continuing to decline, the modern trade sector in Taiwan continues to dominate the country’s grocery retail industry, according to Nielsen.
1 April 2008
Taipei
HONG KONG & INDIA - HOME TO ASIA’S BIGGEST DESIGNER BRAND FANS: NIELSEN
LOUIS VUITTON REIGNS AS THE MOST COVETED LUXURY BRAND IN ASIA
An improving economy and the rapid opening up of various markets in Asia have given rise to a group of affluent consumers who are eager to adopt the latest fashion trends. According to the latest Nielsen Global Luxury Brands Study, consumers in Hong Kong lead the region as Asia Pacific’s most designer brand-conscious.
29 January 2008
Taipei
TAIWAN 2007 ADVERTISING SPENDING DROPS: NIELSEN
The Nielsen Company today reported that 2007 spending on advertising in Taiwan dropped by five percent over 2006, from NT$48 billion down to NT$45 billion. Magazines were the only media recording an increase, by a marginal one percent.
13 December 2007
Taipei
CONFIDENCE DIPS GLOBALLY, WITH OVER A QUARTER OF THE WORLD’S CONSUMERS CAUTIOUS ABOUT A 2008 RECESSION: NIELSEN
HOLIDAY SPENDING AT RISK, WITH TWO-THIRD OF CONSUMERS RELUCTANT TO SPEND
Rising oil prices, the spread of the sub-prime credit issue in international markets, and the slow down in the US economy are all taking their toll on the confidence of the world’s consumers. According to the latest Global Consumer Confidence Study conducted by The Nielsen Company, more than a quarter of global consumers expect a global recession in 2008, resulting in a dip in confidence in 21 of the 48 markets Nielsen surveyed.
12 September 2007
Taipei
TALK TO MEN ABOUT BEAUTY – 23% OF MEN IN TAIWAN SPEND MORE ON BEAUTY PRODUCTS THAN THEY USED TO BE
NIELSEN MEN'S SKIN CARE STUDY: SALES OF MEN'S BEAUTY PRODUCTS INCREASED BY 30% ALONG WITH A SPIKE OF 70% IN RELATED ADSPEND IN THE 1ST HALF OF 2007
It's all about looking good, even for men. According to the Nielsen Global Online Omnibus survey conducted in late 2006, 81 percent of people in Taiwan think ‘it is ok for men to spend time and money enhancing their appearances’, and nearly a quarter of male respondents admit they are spending much more than they used to on beauty products and treatments to enhance their appearance.
29 August 2007
Taipei
HEADACHES, COLDS AND BACK ACHE --- MOST COMMON HEALTH COMPLAINTS: NIELSEN GLOBAL SURVEY
PEOPLE OPT FOR SELF-MEDICATION OVER DOCTOR’S APPOINTMENT
CHINESE CONSUMERS MOST INFLUENCED BY HEALTH-REMEDY ADVERTISING WITH AD SPEND TOPPING US$9 BILLION IN 2006…!
Key findings from a global health survey conducted by The Nielsen Company has found that headaches, colds, sleeping problems and back ache are the most common ailments of the world’s consumers, and when it comes to their treatment in an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of over-the-counter (OTC) self-medication products.
16 August 2007
Taipei
Nielsen study identifies four Shopper ‘mind-sets’ that determine what consumers buy in the supermarket
FOR MARKETERS, IT COMES DOWN TO KNOWING WHAT BUTTONS TO PRESS: NIELSEN
According to a new Shopper study from The Nielsen Company, consumers experience up to four different shopping ‘modes’ during grocery shopping – and knowing how these change between supermarket aisles will help FMCG companies and marketers achieve greater leverage from their point-of-purchase marketing through packaging, pricing, promotions, and merchandizing as well as through pre-store activation such as advertising and buzz generation.
3 July 2007
Taipei
Global Consumers Vote Al Gore, Oprah Winfrey and Kofi Annan Most Influential to Champion Global Warming Cause: Nielsen Survey
Bill Clinton and Nelson Mandela also make it into Top Five ranking
Former US vice-president and recent environmental celebrity Al Gore has topped the list of most influential people to champion the cause of global warming in a 47-country Internet survey conducted by The Nielsen Company and Oxford University.
28 June 2007
Taipei
CONSUMER CONFIDENCE ON THE INCREASE IN HONG KONG, VIETNAM, INDONESIA AND SWEDEN BUT SOFTENING GLOBALLY
Consumers in Hong Kong, Vietnam, Indonesia and Sweden appear to be riding a wave of confidence in the midst of a general softening of consumer sentiment globally, according to the latest Global Consumer Confidence Study issued by The Nielsen Company. However, Taiwan consumer confidence index decreases to 75, a 5-points-drop from the previous survey conducted in 2nd half of 2006, and ranks bottom 5 around the world. Economy and Job Security appear to be major concerns for 63% and 32% of Taiwanese.
31 May 2007
Taipei
NIELSEN LAUNCHES BRAND3, A REVOLUTIONARY, INTEGRATED BRAND-MANAGEMENT CONSULTING SERVICE
End-to-end solution connects brand equity, shopping style, purchase behavior and category performance to drive brand growth
In a major new step in its accelerating transformation into an integrated information services organization, The Nielsen Company today announced the launch of Brand3 - Brand Cubed - a revolutionary approach to managing brand performance and growth.
30 April 2007
Taipei
AMERICANS LEADS THE WORLD IN CAR OWNERSHIP, CHINA AND INDIA FAST CATCHING UP IN ABSOLUTE NUMBER OF CARS OWNED
AUTOMOTIVE MANUFACTURERS TAP INTO THE ENORMOUS CHINA MARKET DEVOTING CLOSE TO HALF THE REGION’S AUTOMOTIVE ADVERTISING SPEND
As economies continue to thrive hand in hand with consumers’ propensity to spend, the race to drive car ownership is on, according to a 2006 Media Index study published by The Nielsen Company.
27 April 2007
Taipei
FROM HIGH STREET TO WEB FOR THE VOICE OF THE BANK BRAND:
ONE IN THREE INTERNET USERS NOW BANK ONLINE 2-3 TIMES A WEEK OR DAILY, NEARLY HALF VISIT A BRANCH ONLY OCCASIONALLY OR NOT AT ALL
As consumers switch in increasing numbers to online banking, the voice of the bank brand is shifting from the High Street to the Web Site, with 32 percent of the world’s Internet users banking online at least two or three times a week, and 14 percent of them claiming to bank online as often as daily, according to a study just released by The Nielsen Company. The top 3 banking services for Taiwanese internet users are ATMs (48%), Internet Banking (26%) and Branches (17%).
16 April 2007
Taipei
ADSPEND IN MAIN MEDIA UP 15% ACROSS ASIA PACIFIC IN 2006
OVERALL MAIN MEDIA SPEND SLOWDOWN ACROSS NINE KEY MARKETS
CHINA SET TO OVERTAKE JAPAN AS SECOND LARGEST AD MARKET GLOBALLY
In the 2006 calendar year, leading global, regional and local advertisers invested over $US83.5billion in main Media across 12 key markets in the Asia Pacific region, according to recently released figures from The Nielsen Company.
12 April 2007
Taipei
SUPERMARKETS ARE THE MOST POPULAR CHANNEL FOR HEALTH AND BEAUTY PRODUCTS, ACCORDING TO NIELSEN SURVEY
In a society seemingly obsessed with beautiful people and celebrity, where unrealistically thin models strut catwalks and airbrushed photographic images adorn billboards and magazine covers, over two thirds of consumers the world over agree the pressure to look good is much greater that it was in our parents’ day. But that doesn’t mean consumers are prepared to spend more to enhance their appearance, or go out of their way to look stylish all the time, according to a recent Nielsen survey.
22 March 2007
Taipei
A BAD HAIR DAY IS OUT OF THE QUESTION WHEN IT COMES TO LOOKING GOOD
CONSUMERS IN CHINA, VIETNAM AND THAILAND MOST DEDICATED TO LOOKING GOOD
To maintain or enhance their looks, two thirds of the world’s consumers focus on taking care of their hair - in conjunction with a daily skincare regime and regular facial treatment – and if money were no object, they would continue to care for their hair, but would spend more on body massages and teeth-whitening, according to a study just released by The Nielsen Company. Nearly one third of Taiwanese claim that they invest in Exfoliation/scrubs, and 28% respondents focus on hair care daily or weekly.
7 February 2007
Taipei
GLOBAL WARMING: A SELF-INFLICTED, VERY SERIOUS PROBLEM, ACCORDING TO MORE THAN HALF THE WORLD’S ON-LINE POPULATION
Yet still not a major personal concern for many
Human activities and natural climate changes the major cause
Unprecedented warm winters, prolonged summers, rainstorms at an unexpected time of the year… climate change is drawing global attention like never before, with nine in 10 of the world’s online population aware of the issue, and over half (57%) considering it “a very serious problem”, according to the latest global online survey conducted by ACNielsen, the world’s leading market research and information provider.
4 January 2007
Taipei
The Global Consumer’s New Year’s Resolution: Get More Exercise and Strike a Better Home / Work Balance
With less than two weeks to go before the end of the year, over half (56%) of the world’s online population has already decided on their New Year’s Resolution, with 62 percent of them promising to exercise more, and half planning a better home/work balance, according to ACNielsen, the world’s leading market research and information company.
17 October 2006
Taipei
The Polarising Consumer Trend
Celebrity testimonial and product placement advertising help capture the 87 million ‘Splurge-and-Scrimp’ Consumers in Taiwan
Living cost remains on the high level while personal income nimbles. Consumers in Taiwan are increasingly price conscious as they spend yet there is a discerning group who is ready to pay a premium for products that are of high quality. These are the so-called ‘Splurge-and-Scrimp Consumers’ which made up of about 87 million consumers in Taiwan. Capturing this group of vast rational consumers have become one of the most important subjects for marketers.
11 October 2006
Taipei
Competition for the grocery dollar continues in Asia Pacific with hypermarkets and convenience stores mushrooming: ACNielsen
Pacific, Hong Kong and Singapore the most developed in modern grocery trade
Taiwan remains No.1 density in convenience stores and No.2 in hyper across Asia
Competition for the grocery dollar is set to continue in Asia Pacific with the total number of grocery outlets in the region increasing by two percentage points to over 12.7 million by the end of 2005, according to the latest 2006 ACNielsen | ShopperTrends report. Across Asian countries Taiwan remains the highest convenience stores density with one store per 2,600 people. Furthermore, Taiwan is also ranked as the second highest hypermarkets density with one store per 212,264 people while Korea is No. 1 with 177,537 people.
7 September 2006
Taipei
Greater skepticism among world consumers towards the outlook of local job prospects and state of personal finances: ACNielsen
Less than half the world’s online consumers see now a good time to buy things they want
Consumers in India and Hong Kong gear up for a spending spree
Consumers around the world seem to be struggling to remain optimistic about local job prospects and state of their personal finances in the next 12 months, and their overall consumer sentiment and readiness to spend are also slowing down, according to ACNielsen, the world’s leading market research and information company.
31 August 2006
Taipei
ACNielsen Weekly Express : Ghost Festival Sales Reaches NT$2.52 Billion a Week
Biscuit, Canned Food, Instant Noodle, Beer and CSD Are Top ‘Must Buy’
Many industries are affected by ghost month due to some traditional regional reasons. It’s getting worse because this year, according to lunar calendar, has two ghost months. However, ghost month is the high season for retail market. According to ACNielsen Weekly Express, the total sales value of Ghost Festival week in hypermarket is NT$2.52 billion, with 19.2% growth comparing with the week of year ago. Comparing to the previous week, the sales enjoys 86.1% increase.
29 August 2006
Taipei
Global consumer confidence sustains with Indian consumers still on top of the world: ACNielsen
Concern for Health top of mind for consumers in Europe although Economy and Job Security continue to worry the region’s consumers
Global consumers’ confidence remains at 2005 levels, with Indians leading the world in the 2006 ACNielsen Global Consumer Confidence Index, followed by the Norwegians and Danes. Political stability appears to be a major concern for 45% of Taiwanese, ranking the second of the world.
22 August 2006
Taipei
Half the World's Online Consumers Buy into Globalisation
But Local Tradition and Culture Pay the Price
According to the latest release by Directorate General of Budget, Accounting and Statistics, Executive Yuan Taiwan, the poverty gap in Taiwan is getting bigger and bigger. Some people think that the poverty gap is partially driven by “globalisation”.
11 August 2006
Taipei
Likely renewal of concern about terrorism for world’s consumers
By June 2006, only 14 percent of consumers cited a terrorist attack their major concern
Travelers around the world planning to travel between the US and UK were inconvenienced by unexpected flight delays and the instigation by the British government of more stringent security measures subsequent to yesterday’s thwarting of the terrorist airline plot. Yet it's all worth it for the safety of the world’s consumers, who did not consider the threat of terrorism a major concern when surveyed two months ago.
18 May 2006
Taipei
Imitation designer merchandise no substitute for the real thing, according to half the world’s Internet Users: ACNielsen
Two in 10 buy designer brands… nine in 10 think they’re overpriced, and over half don’t think their quality is superior
Shoes - the world’s “most coveted” designer accessory
According to the latest global online study by ACNielsen, as many as one fifth of Internet users worldwide confess to buying international designer brands and nearly half claim that many of their friends buy them. However, the perception that designer brands products are overpriced is quite prevalent across the globe – by consumers in the US – and not many are convinced the quality of designer merchandise is significantly higher than that of ’other’ brands.
20 April 2006
Taipei
Our social lives and personal image the first to suffer when the going gets tough: ACNielsen
Cutting back on out of home entertainment, new clothes and technology upgrades are consumers’ top three belt-tightening measures globally
hen the cost of living is rising faster than salaries can keep pace with, the world’s consumers are fairly unanimous about what they’d cut back on to avoid blowing their budget. Out-of-home entertainment, spending on new clothes and upgrading technology are the top three belt-tightening measures of consumers worldwide, according to an online survey by ACNielsen, the world’s leading market research and information company. The survey, conducted in November 2005, polled over 23,500 respondents – regular Internet users – in 42 markets.
14 February
Taipei
You don’t need to own a car to be worried about escalating fuel prices: ACNielsen
Consumers worldwide worried about the impact of increasing fuel prices;
Most common ways of coping with price rises: using one’s vehicle less, combining trips and cutting down on non-essential living expenses.
While 70 percent of Internet-users worldwide claim to have a vehicle for which they must buy fuel, an even greater number are concerned about the impact of ever-rising fuel prices. As many as 82 percent of consumers on the world’s five continents claim to be feeling the hit to their wallets in a recent online survey by ACNielsen, the world’s leading market research and information company. The survey, conducted in November 2005, polled over 23,500 respondents – regular Internet users – in 42 markets.
8 December 2005
Taipei
Foods with ’Healthy Supplements’ and Organics Have Room for Growth
Taiwanese Consumers Prefer Functional Drinks rather than Foods
Major Perception Gaps Across the Globe Towards ‘Fortified’ and Organic Foods
Popularity Held Back by ‘Pricy’ Image, Niche Distribution and Credibility
Functional Foods’, fortified with added vitamins or supplements and promoting specific health benefits, as well as organic alternatives, are yet to convince consumers of their value, according to a study released today by ACNielsen, the world’s leading marketing research and information company. Across the globe, the share of Taiwanese regular buyers of healthy drinks ranks top 3 of the surveyed drink types. However, more than one-fourth consumers in Taiwan complain the tastes.
1 November 2005
Taipei
One-Tenth of the World’s Population Shopping Online:
627 Million People Have, including 325 Million in the Last Month
Germans and British the World’s Biggest Online Shoppers
Books Most Popular, followed by DVDs/Videos/Games & Plane Reservations
Credit Card the Most Popular Payment Method, with VISA No.1 globally
More than 627 million people have shopped online, including over 325 million within the last month, according to a study released today by ACNielsen, the world’s leading marketing research and information company. Over 212 million online shoppers mention Books as among the last 3 items they purchased online. In addition:
· over 135 million people have purchased DVDs and/or video games;
· close to 135 million made plane reservations;
· over 128 million purchased articles of clothing/accessories/shoes;
· over 112 million paid for music downloads and/or CDs;
· over 106 million purchased electronic devices (including cameras, etc);
· close to 98 million bought computer hardware; and
· over 86 million consumers made hotel and/or tour bookings.
12 Octorber 2005
Taipei
Growth of Private Label Continues Worldwide, Says ACNielsen
-Europe Still Leads the Pack in Terms of Share, but Other Regions Growing Faster
-Asia Pacific and Latin America have the least price difference between Private Label and Manufacturers brands
-Refrigerated Foods Now Tops List – Demonstrates “Premium” Private Label Strategy by Retailers
5 Octorber 2005
Taipei
ACNielsen Taiwan Announces New Appointment
Jennifer Tsai Named “Executive Director of Consumer Research”
Gordon Stewart, Managing Director of ACNielsen Taiwan, today announced the appointment of Jennifer Tsai to the position of Executive Director of Customized, ACNielsen Taiwan.
4 August 2005
Taipei
The Label-Conscious Global Shopper –
Only Partly Understanding Food Labels, but Selective Nonetheless
Trust and Healthy Living, not Fad Diet Options.
Half the world’s consumers understand the nutritional labels on food packaging only ‘in part’, just two in 10 ‘always’ check grocery labels, four in 10 do so only when buying a product for the first time and nearly three in 10 check them when buying certain food types, according to a study released today by ACNielsen, the world’s leading marketing research and information company.
26 July 2005
Taipei
Southeast Asia Outgrew North Asia in 2004 FMCG Sales
Share of Modern Self Service Retailing is Expected to Exceed 50% by 2005
Korea Leads Asia Pacific with Highest Hypermarkets Density
Convenience Stores Mushrooming in China Driving the Asia Pacific Boom
The Emerging Personal Care Stores Not to be Overlooked
The Fast Moving Consumer Goods (FMCG) sector was alive and kicking in Southeast Asia in 2004, in marked contrast to its North Asian counterparts. According to the 2005 ACNielsen ShopperTrends, Southeast Asia enjoyed the fastest growth in 2004, in Indonesia, Malaysia and the Philippines in particular, recording double-digit value sales growth.
25 July 2005
Taipei
ACNielsen Announces New Appointment
Gordon Stewart Named Managing Director, ACNielsen Taiwan
ACNielsen, the world’s leading provider of consumer, marketing and media information and analysis, has announced the appointment of Gordon Stewart to the position of Managing Director, ACNielsen Taiwan.
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